experience

Tula Skincare

June ‘21 - April ‘25 • Brand design manager

Conceptualize and design various print and digital collateral material for pop-up events.
Develop and design Sephora visual merchandising graphics for US & Canada launch. 
Illustrate a variety of icons for print brochure and digital banners.
Create and conceptualize design for secondary packaging box for influencer send outs. 
Develop and participate in creating processes for smooth communication for all parties.

tarte cosmetics

2017-2019 • Visual merchandising designer

Develop look and feel for each campaign launch for all gondolas and promo displays.
Evolve and design new graphics for “Rainforest of the Sea” for all gondolas and promo units.
Execute multiple variations of design files from design to production.

Victoria’s Secret

2016 • Senior manager

Design packaging for prestige fragrance gifting team.
Meet with suppliers to review samples of competitive finishes and printing.
Review and approve comp samples from packaging developers, for structure, print specs and finish.

coty, inc.

2010-2016 • Junior art director

Create artwork for displays, packaging, and permanent retail fixtures for the color group.
Lead creative direction and brand visual language for key marketing initiatives.
Direct photo shoots, and approve retouching for print projects.
Manage freelance designer and outside design agencies.
Collaborate with cross-functional teams from conception to production.

Education

Parsons School of Design • BFA

Skills

Adobe Creative Suite (Indesign, Illustrator, Photoshop & Acrobat), Microsoft Word & Excel, SketchUp (3D program), Figma, Photo retouching, Google slides, Team player, Art direction, Conceptualization, Illustrating, Packaging, Visual merch, Branding and Identity design